Top 5 Books and Reference Apps in Ghana: Q2 2021 Performance

During the second quarter of 2021, the top five Books and Reference applications in Ghana showed varied performance in weekly downloads, revenue, and active users. Here’s a closer look at their trends:

GoodNovel - Web Novel, Fiction experienced a steady decline in weekly revenue from late March, starting at approximately $1.6K and gradually decreasing to around $629 by the end of June. Weekly downloads also saw a significant drop from 2.3K to just 53 over the same period. Active users decreased from 7.1K at the beginning of the quarter to 3.2K by the end.

Bravonovel - Fictions & Webnov saw a consistent increase in revenue, peaking at about $642 in the final week of June. Downloads fluctuated, with a notable peak of 1.1K in late May before settling at 402 by the end of June. Active users rose from 1K to 1.6K in late May and then slightly decreased to 1.3K by the end of the quarter.

NovelCat - Reading & Writing maintained relatively stable revenue, averaging around $470 throughout the quarter. Weekly downloads fluctuated, starting at 815 and ending at 379. Active users remained consistent, starting at 2.8K and ending at 2.4K.

Novel Sky had a peak in revenue of $534 in early May, which then declined to $296 by the end of June. Downloads were highest at 842 in mid-April but fell to 459 by the end of June. Active users saw a downward trend, starting at 1.6K and ending at 1.2K.

Webfic - Fantastic Reading had a notable increase in revenue, peaking at $528 in mid-June. Downloads fluctuated significantly, with a peak of nearly 3K in early June before dropping to single digits by the end of the month. Active users peaked at 3.4K in early June but decreased to 1.8K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.